Embroidery Palm Coast Marketing | Embroiderybyamy

Marketing marketing marketing!!! Those are the mantra words of my days!

I would love to say that starting a business is as easy as 1 2 3! But…it takes time, energy, creativity and GUTS to make the business work and be on solid ground!

The Ricoma embroidery machine is in place in the studio. The threads are threaded. An assistant has been hired who has knowledge of the machine and digitizing art and posses deadline talent. A graphic designer has created a business Logo and business cards a website and Facebook page. Now…the REAL work begins!

Getting clients requires research and understanding of your goals. I am a small operation (2 people) so courting a client that will need 50,000 pieces a month is just a little out of my range.

Through time management analysis, and understanding my capabilities, I have created a local mailing list of small sports teams, dental offices, clothing cleaners, bed and breakfasts, motels and small restaurants. In the world of sales, they say you close a deal on one in every 20 calls. I figure, between these 6 categories, and only based in the county I live in, that I should be able to get 10 new clients! That should hold the business for the first 90 days!!! Of course, obtaining new clients will be an on going job requisite!

Besides researching all the different business’s and industries that use embroidery work, there are also all the New Babies and Baby Showers and Wedding Showers and Gifts, and sporting events and schools and events and well, I think the embroidery world and its possibilities are simply endless.

My approach to marketing is to personally connect and create a relationship. I like when a company gets to know me and knows what I like, and then they tell me about new services that will help me and also let me know when they have items I like in stock! It is an old fashioned approach to customer service – the white glove days! I want to get to know my clients and be a part of their imaging and style. I want to be able to create fresh and new designs that my clients can use in their own marketing and branding. I am making my prospect lists. I am researching client needs. I am putting together price lists and packages. I am ready to make Embroidery by Amy Amazing and Grand!!!

Embroidery Palm Coast in Florida | Embroidery on Fabric Palm Coast

Embroiderybyamy serves the embroidery needs for everyone from sports teams, bridal showers, business wear and so much more. Embroidery Palm Coast in Florida and Embroidery on Fabric Palm Coast are keywords represents business and about service of embroiderybyamy.com. 

So, in order to take my sewing talents to the next level, I invested in an Embroidery Machine!!! No easy fete in learning this Ricoma machine! I knew it would be a learning curve! But, going from everyday use of a regular sewing machine with one needle, to a machine with 15 needles and high stitching speeds AND a computer… well let's just say it has been very interesting!

Ricoma is a great company with incredible support and training! The first session was held on line and there were 4 in the class. It lasted for 6 hours and although we learned how to thread all 15 needles, adjust tension and balance our colors, we were introduced to so many other features that this training could go on for months! Ricoma has published a 97 page step-by-step book that takes in every facet of the TC-7S machine!

I learned the basics of the art at a very early age. The sewing and stitching arts were essential in my Artistic Family and all of us (even my brother) learned them all (sewing, knitting, needlepoint, crochet, embroidery, cross stitch, crewel, quilting, rug making, patchwork, weaving, appliqué, beading, macramé and felting).

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Embroiderybyamy manufacture best  Custom T-Shirts in Palm Coast. You can shop here best t-shirts at low price.  I have been doing some form of art all of my life. Both of my parents are artists. My sisters and brothers are artists. My sons have become artists and web designers.

And finally, my husband was an artist, oil painter, and chef. Art is a way of life and always has been. Life is very boring without vibrant colors.  Explore Maddison Lake’s board “Custom T-Shirts in Palm Coast” on Pinterest, the world’s catalog of ideas.

I have now found myself transitioning my form of art to the embroidery industry. I have always had a great sense of humor and I tend to look at the world and its people from a funny point of view.

My perspective on any subject that becomes a member of my collections is one of a lighthearted nature that is supposed to make you feel good. Hence the paintings, the pillows, the furniture, and all of my other little “gilligaloops” are created with a laugh.